News of the Conference

2-3 December, Athens, Greece

In December 2016 the 5th annual conference on payment systems, money transfers and innovations “Bank of the Future” will take place in DIVANI ACROPOLIS HOTEL 5*in Athens.

The official part includes speeches of representatives of the regulators from different countries, CEOs of the largest professional unities, financial, IT, marketing and advertising experts and analysts. They will tell about the latest market trends, technological innovations in banking, present urgent cases, best practices, and address topical issues.

Among the main topics are:

  • Innovations in marketing and advertisement of financial services:
    Personalization in advertising, data and technology as the basis of modern marketing, the use of the "Big Data" and social networks in marketing, new advertising formats, channels of communication with the user, mobile traffic, mobile advertisement: the new role of the bank for clients, which products banks are ready to offer in a struggle for client's loyalty, commission income of banks, loyalty programs, partnership programs, marketplace and the introduction of client proposals.
  • Banking business today is a departure from the traditional model:
    The new role of the bank for clients, which products banks are ready to offer in a struggle for client's loyalty, commission income of banks, loyalty programs, partnership programs, marketplace and the introduction of client proposals.
  • New standards, technologies and infrastructural solutions for the bank of the future:
    Import substitution, mobile banking, the use of chat-bots in banking, banking open platforms, the standards of bank's API, new approaches to the management Agile, Scrum.